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How to Get Sales and Marketing Operating as One Team
Marketing and sales alignment working together as one team is really about the customer.Why? Because today, buyers are in control.For this reason, we can no longer have an artificial divide between...
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How to stop the hustle and establish work-life boundaries
Has our devotion to work and hustle turned into the UnAmerican Dream?Some of the hardest working people I know are in sales and marketing.We often read success stories about how hustle and grit drove...
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We stopped trying to convince customers and got triple the results
One small thing changed my work in a big way.About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing.The first thing that...
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Mean people suck in marketing and what to do about it
Why does most marketing stink?According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”On top of...
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Lead Nurturing: 5 Useful Tactics to Get More Opportunities
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand...
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The Most Important B2B Marketing Metrics for CEOs
Do you know what CEOs want most from B2B marketers? They want clarity about marketing metrics and revenue contribution.CEOs often ask questions like “How much revenue is our marketing contributing and...
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How to get your marketing words unstuck and connect with customers
How can marketers better connect with people we hope will become our customers?Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can...
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How to Improve Marketing Qualified Lead Routing Results
In this post, I’m going to share seven tips to help you improve lead routing for more sales.Have you intentionally managed and optimized your marketing qualified lead routing and assignment process?If...
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Customer Experience and lead generation, yes really
I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.”She was already swamped as her inbox filled with cold emails, calls,...
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4 ways to adopt human-centered marketing and get better results
Have you thought about how you can humanize your marketing?This post is going to focus on why you may want to reconsider your current marketing approach and 4 ways you can practice human-centered...
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